What it is:
A soft-matte, long-wear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
What it does:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet. Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin—so you always look like you.
How’d we do it? - Obsessive research to create the perfect range of shades for all - Exclusive insights from the world’s top makeup artists - Extensively tested for real life, on real women
We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.
SHADE-FINDING TIPS: - Always shake before use to activate. - Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. - Deciding between two shades? Try the lighter shade.